Suncoast Arts Fest

 

The Suncoast Arts Fest is a production of Fine Arts of the Suncoast, Inc., a Florida not for profit 501(c)3 with the mission to "promote cultural awareness in Pasco County".

Proceeds from the event benefit "The Arts for Kids" and help supplement funding for arts education in schools.

   

 

SAF Mobile Web

 

 QR Code with Smart phone: users can download ScanLife reader at http://web.scanlife.com/us_en or QR Reader app. Take picture of SAF QR code with smart phone and enter SAF mobile web site.

 

Text "SAF to 82672" on Smart phone and web accessible phone: users can receive text messages on the mobile website by "opting in" with the short code SAF to 82672. (Note: this is a permission based method of communication and only those that “opt in” can go further.) The phone again opens to the SAF mobile website.

 

   

 

Articles and Links

 

Planning Underway for 2011 Suncoast Arts Fest

Klint Lowry, Suncoast News, Sept. 11, 2010

Suncoast Arts Fest Uses New Technology to Promote the Arts

Dara Tucker, Trinity Neighborhood News, Dec., 2010

Going Hi-Tech

Carl Orth, Suncoast News, Dec. 29, 2010

Suncoast Arts Fest Adding Hi-Tech Features

Carl Orth, West Pasco Press, Dec. 31, 2010

Suncoast Arts Fest adds high-tech wrinkles

Carl Orth, Suncoast News, on TBO.com and front pg Pasco Tribune, Jan. 1, 2011

Arts Fest goes high tech

Carl Orth, Hernando Today, Business Jan. 5, 2011

 

 

   

 

Onsite Sponsor Opportunities... be at the Suncoast Arts Fest at The Shops at Wiregrass!

 

 

Presenting Sponsor with Customized Display               $7500 (1)     

·         A customized area for your company will be at the Shops at Wiregrass during the event. (Must meet with the approval of The Shops at Wiregrass.) Sponsors must provide own tent. No staking to the ground is permitted.

·         “Presented by” and your company logo to appear next to the SAF logo on all print advertising, the SAF mobile web site, on www.SuncoastArtsFest.com, TBO.com banner ad, on Yahoo.com advertising, Channel 8 TV Community Calendar, on all printed posters, on large posters to appear at The Shops at Wiregrass a few weeks prior to the event, on the video being made for future SAF shows, and anywhere that the SAF logo appears.

·         Your company name will appear in all press releases and your company name will be stated on all SAF radio promotions.

·         A splash page on the SAF mobile web site will be made for your company and will be displayed on the Sponsor button on the SAF mobile web page starting early December 2010 and throughout the event. This page will direct visitors to your company website.

·         Your company logo/name to appear on the 20’ banner displayed in front of The Shops at Wiregrass for one week prior to the event.

·         Your company name/logo will appear on the event destination page at www.VisitFlorida.com, the highest ranking tourism website in the US!

·         Your company name to be promoted with the Suncoast Arts Fest on WJQB 106.3 fm radio up to and during the event. A bank of additional radio prom spots will be available for you to use at a later date!

·         Your company name announced at the SAF opening night in downtown New Port Richey and all printed material to include your name/logo.

·         Your company name/logo to be shown on all advertising placed at the Suncoast Arts Partner event locations.

·         Your company name announced throughout Saturday and Sunday from the live entertainment stage at the Shops at Wiregrass in Wesley Chapel.

·         Your company advertising to be distributed in goodie bags to be given to visitors staying at overnight lodging facilities.

·         Your company logo will be displayed on the SuncoastArtsFest.com website for 1 full year with a hyperlink to your site.

·         Your company logo to appear on posters to be displayed at The Shops at Wiregrass during the 2 weeks prior to the event.

 

Platinum Sponsors with Customized Area                 $2900 (4)   

·         A customized 10’ x 20’ area for your company will be at The Shops at Wiregrass during the event. (Must meet with the approval of The Shops at Wiregrass.) Sponsors must provide own tent. No staking to the ground is permitted.

·         A splash page on the SAF mobile web site will be made for your company and will be displayed on the Sponsor button on the SAF mobile web page starting early December 2010 and throughout the event. This page will direct visitors to your company website.

·         Your company logo will appear on all printed posters, on large posters to appear at The Shops at Wiregrass a few weeks prior to the event, and in video being made for future events.

·         Your company name/logo to be shown on all advertising placed at the Suncoast Arts Partner event locations.

·         Your company name announced throughout Saturday and Sunday from the live entertainment stage.

·         Your advertising to be distributed in goodie bags to be given out at overnight stay destinations.       

·         Your company logo will be displayed on the SuncoastArtsFest.com website for 1 full year with a hyperlink to your site.

·         Your company logo to appear on posters to be displayed at The Shops at Wiregrass during the 2 weeks prior to the event.

 

Gold Sponsors                                                            $1500 (10)

·         A 10' x 10' spot for your company to promote at the event. Sponsors must provide own tent. No staking to the ground is permitted. 

·         A splash page on the SAF mobile web site will be made for your company and will be displayed on the Sponsor button on the SAF mobile web page starting early December 2010 and throughout the event. This page will direct visitors to your company website.

·         Your company logo will appear on all printed posters, on large posters to appear at The Shops at Wiregrass a few weeks prior to the event, and in video being made for future events.

·         Your company name/logo to be shown on all advertising placed at the Suncoast Arts Partner event locations.

·         Your company name announced throughout Saturday and Sunday from the live entertainment stage.

·         Your advertising to be distributed in goodie bags to be given out to overnight lodging destinations.

·         Your company logo will be displayed on the SuncoastArtsFest.com website for 1 full year with a hyperlink to your site.

·         Your company logo to appear on posters to be displayed at The Shops at Wiregrass during the month prior to the event.

 

Silver Sponsors                                                            $750 (10)

·         A 10' x 10' spot for your company to promote at the event. Sponsors must provide own tent. No staking to the ground is permitted.

·         Your company logo will be displayed on the SuncoastArtsFest.com website for 1 full year with a hyperlink to your site.

 

Support the Arts!                                                          $150 (unlimited)

·         Donation to benefit the promotion of the “Arts for Kids”. 

      

Purchase Awards                                                          $20 min. (unlimited)

·         Art enthusiasts have the opportunity to participate in the Patron Purchase Award Program!  Both businesses and individuals may purchase "Art Dollar Certificates", a commitment that they will buy art for that amount during the SAF Event.  The Patron Purchase Award Program guarantees the artist that the amount will be spent on artwork during the event. A Purchase Award ribbon will be placed in the booths where this art is purchased.    

 

 

Sponsor Name: ________________________________________________  

 

Company Name:_____________________________________________________         

 

Address:________________________________________________________________ 

 

City/State/Zip: ___________________________________________________          

Ph# ______________________ Cell# _________________ Alt. # __________________ 

E-mail __________________________       Website ___________________________   

Sponsor level desired:   

___ Naming Sponsor ___ Platinum ___ Gold

___ Silver ___ Support the Arts! ___Purchase Award 

 

Sponsor Signature: ______________________________________________________

 

Please send application with check made for approved sponsorship $amt. payable to:              

Fine Arts of the Suncoast, Inc.; P.O. Box 609; New Port Richey, Fl. 34656-0609

 

For more information about becoming a sponsor, please contact Pam Marron at 727-534-3445 or e-mail pmarron@tampabay.rr.com.

 

Fine Arts of the Suncoast, Inc. is a tax-exempt, non-profit 501(c)3 organization. All donations are tax deductible.

 

How your Sponsorship benefits

the Arts for Kids locally!

 

The Suncoast Arts Fest dba Fine Arts of the Suncoast, Inc., a not for profit 501(c)3 corporation, has always worked to benefit the “Arts for Kids”. In 2010, after a survey of Pasco county arts teachers was done, SAF took steps to:

·         develop an arts grant program to provide arts instructors with much needed funds to continue arts programs for our youth.

·         work with developers on a web based youth arts calendar at www.ArtsGoForward.com, a new site currently being formed to provide resources for students wanting to know more about arts programs and arts events. Look for this site and more resources to come after early December 2010.

·         begin raising funds at www.SuncoastArtsFest.com. The fundraising page will show a list of much needed supplies, cost, and an easy process to donate.   

·         provide Sponsors an opportunity to have a “Splash Page” on the SAF mobile website which has the capability of 1) promoting your company as a sponsor and can 2)be linked to the website of a program your company supports. A great way to support your school arts program!

Your sponsorship dollars help support the endeavors of the SAF to provide much needed resources to benefit the Arts for Kids right here in our community!

 

How We Are Promoting the Suncoast Arts Fest

Using new technology to reach Smart Phone and cell phone users to promote Suncoast Arts Fest 2011!

QR Code and text messaging to promote Suncoast Arts Fest 2011 on mobile website!

                                                         (SAF mobile web site to be live effective 12/9!)

The Suncoast Art Fest is using new technology in 2011 with the promotion of a QR code and a short code text, “SAF to 82672” which will reach ALL cell phone users who “opt in” to find out current information about the Suncoast Arts Fest leading up to and during the event!

 

SAF to 82672

 

Simply, here’s how the QR Code works. Smart phone users need to download a phone compatible QR code reader (ScanLife reader at http://web.scanlife.com/us_en). A picture is taken with the smart phone of the QR code which directs the device to open the mobile site for SAF.

Visitors on smart phone or web accessible phones can receive mobile text messaging for SAF by opting in with the short code SAF to 82672. (Note: this is a permission based method of communication and only those that “opt in” go further.) The phone opens to the SAF mobile website.

  

QR code and short code text SAF to 82672 opens to special SAF mobile website to keep you updated about the event!

 (SAF mobile web site to be live effective 12/9!)

 

SAF mobile website buttons:

  • SAF Today! opens to a summary about the entire weekend of events and connects to “Benefit the Arts for Kids Locally!” SAF website page

  • Exhibiting Artists/Chalk Artists, map of who and where artists will be at Shops at Wiregrass

  • Entertainment schedule

  • “Flavors of …” participating restaurants offering specials for the SAF weekend!

  • SAF Arts Partners, links for our 8 arts locations across Pasco County

  • Progress Energy Art Gallery

  • Market off Main

  • West Pasco Art Guild

  • PHCC Alric Pottberg Art Gallery

  • Polly Wogg Art Gallery and Labyrinth

  • Leepa-Rattner Mueum of Art

  • Pioneer Florida Museum

  • Downtown Longleaf

  • Where to Stay linked to Pasco TDC overnight destinations and Participating Hotel splash pages

  • SAF Promos offered by... logos linked to sponsor websites with Sponsor splash pages for special deals!

Here's where you will find all sponsor deals on the SAF mobile web site!

mobilesplashpg1

mobilesplash2

 More unique ideas that will be used for the first time to promote the Suncoast Arts Fest 2011 event...

in addition to the “How We Are Promoting the Suncoast Arts Fest” summary further below:

  •  Channel 8 Prime TV has selected the Suncoast Arts Fest for a 1 hour TV segment to be filmed during the event. This will not be live, but is supported by TV advertisers and will air shortly after the event. This was offered to SAF by Channel 8/Media General to show the use of new technology to promote an event. The presenting sponsor and media will appear on this TV segment.

  • "Daytime 8", a WFLA syndicated show, will air a promo about the Suncoast Arts Fest for the 5 preceding days leading up to the event.

  •  SCAN ME! T-shirts at SAF event, allowing all cell phone users to access SAF mobile website while at SAF events!

 

Using new methods to attract “not so distant” visitors to the event!

  • Targeting “Staycation” visitors… in 2010, VisitFlorida.com gave statistics that showed that most Floridians currently take “staycations”, or seek out events that are located closer for weekend jaunts. Last year we experimented with promoting hotels for this weekend arts event, and based upon results, we  have advertised to 840 Florida travel agents and are promoting on The Group Travel Leader website calendar under Festivals. This publication promotes events across the US to travel agents who organize travel excursions for large groups.SAF also has a destination page, Suncoast Arts Fest Weekend, on VisitFlorida.com, the highest trafficked tourism website in the US.

  • SAF is also advertising on Yahoo.com, targeting south Tampa and Sarasota based on arts interest and age demographics.

        

Multi-Media promotion: methods that are already working!

*       In addition to the new methods of media described above, the Suncoast Arts Fest will using promotional methods that have already worked for us in the past. These methods are listed below and are television, video, radio, websites, newspaper ads, magazines, local area publications, press releases, large banners and posters.  

*       SAF will be advertising in upcoming arts event programs and in community papers/newsletters within a 150 mile radius of the events.

*       A Suncoast Art Fest Weekend destination page is promoted on www.VisitFlorida.com, the highest trafficked tourism website in the nation.

*      The Shops at Wiregrass is also promoting the SAF event through phone messaging, the SAW mobile website, eight (8) posters within the center weeks prior to the event and on TheShopsatWiregrass.com. In

,Below is a detailed outline of total advertising venues. All advertising noted below is strategically planned to communicate about the mobile website and QR code first with print and then through all channels. Most advertising will occur 6 weeks out from the event.

Television:

*   Channel 8 Prime TV has selected the Suncoast Arts Fest for a 1 hour TV segment to be filmed during the event. This will not be live, but is supported by TV advertisers and will air shortly after the event. This was offered to SAF by Channel 8/Media General to show the use of new technology to promote an event. The presenting sponsor and media will appear on this TV segment.

*    "Daytime 8", a WFLA syndicated show, will air a promo about the Suncoast Arts Fest for the 5 preceding days leading up to the event.

*       Albright Productions, Inc. to provide a canned promo of Sat. 1/22 event to go to 5 TV stations for Sat. evening newscast!

*       Channel 8 Community Calendar

 

Video:

*       Albright Productions, Inc. to shoot video of 2011 event.

 

Radio:

*       WMNF 88.5fm Community Public Radio: Broadcasting live throughout the arts weekend during the fine arts event at The Shops at Wiregrass in Wesley Chapel! Professional groups to perform live on stage central to the event and youth community groups to also entertain. Promotion of the Suncoast Arts Fest currently daily, WMNF 88.5fm radio reaches 100,000+ listeners in Hillsborough County, south Sarasota, Port Charlotte, Pinellas county, Pasco County, Hernando County, Citrus County up to Cedar Key and covering all areas east to SR 27/daily.

*      WJQB 106.3fm True Oldies Radio: Live remote, live performances and live interviews on Saturday, 1/22 at The Shops at Wiregrass in Wesley Chapel. Major sponsors mentioned on live remote. Sixty event promos to air two weeks prior to the event. Reaching 150,000 listeners in Spring Hill, northern Tampa Bay area, including Hernando and Citrus counties, part of the Gainesville/Ocala market. A seperate bank of radio promo spots will be included in the presenting sponsor package.

 

Newspapers:

*       Tampa Tribune

*       Pasco Tribune: New Port Richey, Port Richey, Hudson, Holiday, Land O’Lakes, Wesley Chapel, Ridge Manor, San Antonio, Zephyrhills, Dade City. Circulation 32,045/daily.

*       Hernando Today: All Hernando county. Circulation 17,182.

*       Suncoast News  PASCO FULL RUN ads: Free to homes. Trinity, Hudson, Port Richey, New Port Richey, Holiday. Circulation 91,000/daily: Dunedin, Palm Harbor, Tarpon Springs, Eastlake, Safety Harbor, Circulation 27,262/wkly.

       Press Release in Friday Extra: ad in full run of Tampa Tribune 1 week prior to event

*       Mac Dill Thunderbolt: Free to homes. MacDill AFB: circulation 8,800/dailyy

*       St. Petersburg Times: Weekend Section/ Thursdays: Circulation 232,519/weekly.

*       Diversions and Latitudes: press releases

*       TBT: St Petersburg Times: press release

*       The Laker: Free to homes. Dade City, Hudson, Land O’Lakes, Lutz, New Port Richey, Odessa, San Antonio, Spring Hill, Wesley Chapel, Zephyrhills: circulation 57,400/weekly.

 

Magazines: 

*       WMNF Program Guide: in mailboxes to public radio contributors March 10th. Circulation 11,000/bi-monthly.

*       AAA Going Places: lifestyle and vacation destination magazine online and sent directly to AAA members.

 

Local Neighborhood Publications:

*       Trinity Neighborhood News: directly to homes. Trinity circ 19,000 /mo.                                                                  Eastlake Neighborhood News:  directly to homes. East Lake circ 19,000/mo.                                                  Wesley Chapel Neighborhood News: directly to homes. Wesley Chapel circ 19,000/mo.

 

Websites: (average hits per mo.)

*       SAF Mobile Web Site: able to be seen by any cell phone, accessed by text message SAF  82672 or by unique SAF QR Code on smart phone. This site will have buttons giving visitors directions and info. for the SAF at SAW, an SAF Artist Map, SAF Arts Partner events, an entertainment schedule, “Flavors” and Hotel information, Sponsor Deals and information about SAF.

*       TBO.com: Through Media General/Suncoast News/Tampa Tribune, media sponsor for event! Banner ad on TBO.com home page that links directly to www.SuncoastArtsFest.com website (531,914 hits/mo)

*       Yahoo.com advertising (through Media General): demographic and interest specific banner ads in south Tampa and Sarasota.

*       VisitFlorida.com: highest trafficked tourism website in United States, receiving 5 million visits/year! Suncoast Arts Fest Weekend! destination page summarizing arts weekend listing fine arts show at The Shops at Wiregrass in Wesley Chapel, Florida and six other organizations participating in this special arts weekend! (over 400,000 visits/mo)

*       VisitPasco.net (not traceable at this time)  

*       SuncoastArtsFest.com (870 avg/mo.)

*      GroupTravelLeader.com (2200 unique hits/mo.) Website calendar and print publication specific to travel tour operators, bus owners, GLAMER members.

*       WMNF.org Community Public Radio (4,940 hit/mo.)

*       ShopsatWiregrass.com

*       OurtownFLA.com (22,916 hits/mo)

*      TBBCA.org (Tampa Bay Businesses for Culture and Arts)

 

Posters:

*       Participating Taste of Wiregrass restaurants

*       Outside posters within The Shops at Wiregrass center weeks before event at this time)  

*       Participating sponsor offices

*       WMNF 88.5 Radio studio in Tampa

 

Other:

*       Postcards in Shops at Wiregrass stores, SAF Arts Partner locations.

*        20’ banner at front of Shops at Wiregrass by large “W” promoting event week prior to the event.

 

Event Calendars:

*       VisitPasco.net

*       VisitFlorida.com

*       TBO.com - Z-Events

*       WMNF 88.5fm

*       Hernando Today

*       Suncoast News Community Calendar

*       The Shops at Wiregrass

*       Trinity Neighborhood News

*       Tampa Bay Parenting

*       Tampa Bay Business for Culture and Arts (TBBCA)